Whenever it comes to writing an article on Search Engine Optimization, I use words accurately. Because many times users take it in the reverse context and employ white hat SEO techniques to a lesser extent, then Black Hat starts doing SEO. As the color suggests, Black tells of something illegal here; White tells fair and right way.
If you have a bit of knowledge running a website or blog, then you know the purpose of White Hat and Black Hat SEO. However, many newbies do not know the separation between these two techniques of SEO. Specifically, when they learn something like “Backlinks will improve your website’s ranking.” Moreover, when they see that Fiverr or Black Hat sees “thousands of links in less than $ 10” on websites like SEO Forum, So they instantly buy such offers and feel like they have won a medal. Then it turns out that such connections come from spam or automated sites that do worse than doing good.
Google even penalize them, but I do not consider it entirely their mistake because they were misinformed. If you are one of those related bloggers, then always remember that there is no shortcut to being rich. Similarly, there is no shortcut to getting a great ranking. Improving the ranking of the website is a passive process, and it has to work on many things. We will talk about several ranking methods any other day. Now we will talk on black hat SEO It will not only secure you from making errors like other new bloggers, but you will also know what the best SEO practices that you should follow for your blog.
Black hat SEO methods are those who are not preferred or are not favorable and are considered to be wrong. Also, SEO implementation is even supposed to be incorrect while the White hat SEO techniques black hat is precisely opposite of SEO and always used in the SEO world.
- 1 What is the fundamental difference between Black Hat SEO and White Hat SEO?
- 2 Black Hat SEO Techniques
- 3 White Hat SEO Techniques
What is the fundamental difference between Black Hat SEO and White Hat SEO?
It is always good and the wrong way to do any work. Here also applies to SEO Techniques. SEO professionals internationally follow specific criteria, parameters and promoted trends. Those who have been used by all the major search engines and the techniques given in these guidelines for guidance from search engines are called white hat SEO.
However, the problem begins when people begin using White Hat SEO in such a way that it increases like spam and soon after that it becomes a Black Hat SEO or which search engines do not accept. Similarly, an example of the incorrect use of white hat SEO is backlink creating. The guest posting or content writing and Article Directory submission, which worked to be a kind of blogging, was closed due to backlink raising.
In another way, Black Hat SEO is always done by SEO people to rank higher in less time, and the most significant disadvantage of Black Hat SEO techniques is that they do not last much longer. Large search engines blacklist the website which uses Black Hat SEO. Now some common Black Hat SEO methods are used nowadays.
Black Hat SEO Techniques
Black Hat SEO Techniques are some methods that are not supported or accepted on behalf of esteemed SEO professionals. I’m listing some of the bypasses or faulty measures here that incorrectly applied to SEO.
Some people make two variants of a similar page for search engines and users. When the search engine boat or spider crawls these pages, it becomes satisfied with the process of building the page, but visitors have a different display. It called process cloaking.
Meta Tag Stuffing
When writing any SEO method as a meta tag keyword, it should be noted that the content in which the content is given to represent it only. The use of any keyword in a meta tag higher than usual always recognized like meta tag stuffing.
There is always mixing in the debates done on this that how much percentage keyword density SEO techniques will be useful. There is no fix parameter to verify it. However, most SEO professionals prefer 2-3% keyword density only. For using search engines boats, it is also a wrong method to use more keywords to create illusions and commonly called Keyword Stuffing.
Doorway or Gateway Pages
These are low-quality web pages that do not have enough content, but these keywords stuffed with stuffing. The process of building these poor quality pages called Gateway Doorway pages.
In this method, a person creates many websites, but all of them have the same kind of content.
Page Hijacking is the technique in which one creates a dummy and bogus content that served in front of the crawler like the genuine content. However, it sends the user to a nasty or fraud website.
It is some of the less popular techniques that we should avoid from SEO aspects of any website.
White Hat SEO Techniques
In the same way, some techniques need to be avoided; to make the website search engine friendly, there are some techniques which highly recommended to follow. These techniques called white hat SEO techniques. It helps SEO professionals to use the wrong ways.
The first and last aspect of White Hat SEO techniques is to avoid deception as much as possible. You must provide both original copies of your website to bots/crawlers and visitors.
Follow Search Engine Guidelines
SEO techniques used only to improve the website’s search engine performance. Which also ensures that the site achieves its purpose. However, obtaining these objectives without the guidelines of search engines is not only a violation of them but sometimes it becomes too heavy. You can find Google Webmaster Guidelines here.
The White Hat SEO technique clearly states that the images and content given in the website made for visitors. It can not be manipulated in any way according to the search engine or results. You should follow this golden or straightforward rule to be a positive side.
Good quality content
Content is the central aspect of SEO techniques; it does not leave any room for less quality content. Any SEO professional should use good quality content for its search engine and visitors who are both informative and helpful. Check out the attributes of high-quality content.
Good quality web pages
Always use good quality web pages. Having some good quality web pages ensures that despite the small changes in the search engine processes algorithm, the website’s performance will remain in good condition.
Following all these simple White Hat SEO techniques and avoiding all Black Hat SEO techniques will keep your website healthy in this fast-changing world. Also, when you hire any SEO company or SEO freelancer to optimize your site, then you should ask for something like this –
Which link building technique will you use?
What kind of changes do you make in the website?
Which method would you use to get me rank for this keyword?
If Black Hat vs. White Hat SEO. If you have any questions about White Hat SEO, then ask me by typing in comments. If you find this article informational, then share it with your friends.